Unbalanced

Shane Oliver and the sub-editor shocker A journalist’s oldest trick in the book is to blame the sub-editor, or at least a ‘production error’, for every single mistake. However nothing else could have been responsible for a howler by The Daily Telegraph last month, which had Unbalanced spluttering coffee everywhere when we picked up a copy in the cafe downstairs. It was the morning after the plane carrying the Sundance Resources board, including billionaire Ken Talbot, went down in the Congo. A photograph of the moustachioed magnate dominated a double-page spread on the crash, but alongside it were passport-sized photos of the rest of the board – including, blimey, Shane Oliver. Upon closer inspection, the caption read ‘Craig Oliver”, and the bio mentioned nothing about being chief economist for AMP Capital Investors, but the photo was unmistakeably Shane. Our first act upon returning to the office was a Google search to see if the amiable economist had a twin brother. The sub-editor’s shocker even created a few ripples in AMP CI’s morning meeting, with at least one analyst apparently checking whether Shane had been in Africa. TheTele apologised for the error the next day. Sure, we know poor old subbies take the blame for everything, but in this case we hope the AMP media types dragged them over the coals.

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