’appy with it: First State Super enters the iWorld When First State Super (FSS) announced in July that it would be launching an iPhone application, more than a few marketers from competing funds were happy to stand back and let the NSW public sector scheme claim the ‘industry first’. Well, Unbalanced is happy to report that FSS has proved the doubters wrong. As at the start of September, the FSS app had been downloaded more than 7000 times in the two weeks it had been available, either from the iTunes store or direct from the FSS website. The marketing manager for FSS, Karen Volpato, said the fund’s app had to first be vetted for “credibility” by the folk at Apple. Presumably it would have been an easy one to pass, in between the likes of ‘Coin Push Frenzy’ and ‘The Moron Test’ crossing Steve Jobs’ desk. The app allows FSS members to check their account balance and daily unit price, change their details and register for seminars, and in the future they will be able to switch investment options as well.
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