Damien Mu is the CEO and Managing Director of AIA Australia. Damien’s career at AIA Australia began in 2007, and he was appointed to the role of CEO in 2014. Damien has more than 20 years’ experience in the Australian financial services industry, with management experience spanning life and health insurance, superannuation and investments. Over this time, Damien has also developed insight into the importance of wellbeing and is a strong advocate for positive physical and mental health.
In 2014 the company launched AIA Vitality, a world leading health and wellbeing program, to the Australian market. New Zealand was added to his responsibilities for the period of July 2016 to January 2022 and in July 2017, AIA and its partners launched AIA’s health insurance business, now known as AIA Health.
In September 2017, AIA announced the acquisition of the Colonial Mutual Life Assurance Society Limited and a strategic bancassurance arrangement with the Commonwealth Bank of Australia, subject to regulatory approvals. In July 2018, AIA completed its acquisition of Sovereign Assurance Company Limited (now AIA New Zealand), and entered into a strategic bancassurance arrangement with ASB Bank, in New Zealand.
Damien is married to Simone and has two children, Bailey and Kai. He is passionate about inspiring people to be their best and leading a purpose led organisation that makes a difference and champions healthier, longer, better lives.
In 2021 Damien was awarded Insurance Leader of the year at the Australian and New Zealand Institute of Insurance and Finance (ANZIIF) Insurance Industry Awards. Damien has also previously been awarded Shared Value Champion at the Shared Value Awards and the AB+F Australian Insurance Executive of the Year. He holds a number of directorships i
