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Investment Strategy

Super funds urged to exploit social media

The marketing departments of superannuation funds are facing a growing array of communication choices with the old fashioned press release of declining importance. Delegates at the AIST’s Marketing Ideas Exchange in Melbourne heard from Paul Cheal, general manager and partner at Honner, on how super funds can reach their members through social media or self-publication. […]
Investment Strategy

AIST’s digital idea

The AIST is to launch a digital innovations department that will seek to create solutions which take advantage of the collective scale of industry funds. The digital innovations department, which will launch in the second half of 2015, comes as part of a pledge made by Tom Garcia, chief executive of AIST, to help not-for-profit […]