awareness

Investment Strategy

Emotional connection to super

CareSuper’s television advertising campaign has had a greater impact in educating existing members than in recruiting people to join, says its chief executive Julie Lander. The most recent advert, featuring Olympic swimmer Giaan Rooney, has led to a significant rise in member awareness of its choice options, she says. Previous CareSuper adverts had focused on […]
Hedge Funds

Nervous’ investors give K2 a 400% inflow spike

Newly-listed hedge fund manager K2 Asset Management had its biggest month ever in net inflows in November, but it has little if nothing to do with the November 29 float on the Australian Stock Exchange, according to K2 founder and managing director Campbell Neal.
Hedge Funds

Nervous' investors give K2 a 400% inflow spike

Newly-listed hedge fund manager K2 Asset Management had its biggest month ever in net inflows in November, but it has little if nothing to do with the November 29 float on the Australian Stock Exchange, according to K2 founder and managing director Campbell Neal.