communications

Profile: Frank Gullone, chair of Kinetic Super

Frank Gullone explains the reinvention of Professional Associations Super as Kinetic Super, and its omnipresent online brand awareness campaign. The promotion of Kinetic Super as the new name for Professional Associations Super – along with its distinctive light blue, light red and white branding – has been hard to ignore over the past nine months. […]
Hedge Funds

New member-research mode at Equipsuper

Equipsuper will be rolling out a brand new insights program over the next year, based on new methodology to conduct member research. Geoff Brooks, executive officer of strategic marketing and communications at Equipsuper, said the fund is conducting roundtable discussions to determine what they need to measure as a business and design research that will […]
Investment Strategy

Brian Henderson to leave Perpetual

Brian Henderson, the executive in charge of marketing and communications at Perpetual will leave the $23-billion asset manager. Henderson, a Canadian, will return to his homeland, possibly to Toronto, for “family reasons,” according to a Perpetual spokesman. He joined Perpetual in June 2011 and is responsible for developing marketing and advertising. “He will be still […]
Investment Strategy

Bad communication drives super fund churn – survey

More super fund members are considering switching funds – without consulting a financial planner – as the market downturn eroded trust in fund managers, according to a new survey. Investors are mostly dissatisfied with not getting enough information about costs associated with their super and about the future direction from managers through their regular statements […]
Investment Strategy

Bad communication drives super fund churn – survey

More super fund members are considering switching funds – without consulting a financial planner – as the market downturn eroded trust in fund managers, according to a new survey. Investors are mostly dissatisfied with not getting enough information about costs associated with their super and about the future direction from managers through their regular statements […]
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