disengagement

Unintentional

Engagement: how funds connect to members

When Sunsuper recently ran a series of focus groups, the questions they asked members were a touch left of field. One question asked what they would prefer – a visit to the dentist or doing their super. Not surprisingly, the results showed Australians could be better “engaged”, given 16 per cent preferred giving up television […]
CMSF

Geldof stirs industry to action

Sir Bob Geldof closed off proceedings at CMSF 2013 with a plea to Australia’s superannuation industry to invest in the developing world, particularly Africa. The activist also urged industry to increase engagement with its members to impact policy. “One of the things you should be doing [is] going to the developing countries. You should be […]
CMSF

Fear and complexity key to disengagement

Disengagement in superannuation funds is caused by members’ fear of loss, confusion over decision making, and embarrassment at small savings levels, a behavioural economist told delegates. The findings came from interviews with 1500 super fund members carried out by market research firm, the Leading Edge. It found 67 per cent had no interaction with their […]
Opinion

Super funds be wary: we’re in a period of engagement

As Michael Dwyer observed at the Fund Executives Association Ltd conference last month: fund members do not move their accounts, no matter how good or bad the performance, just as they never change their bank accounts. The chief executive of First State Super was exaggerating, of course, but most of his colleagues in the room […]
Opinion

Super funds be wary: we’re in a period of engagement

As Michael Dwyer observed at the Fund Executives Association Ltd conference last month: fund members do not move their accounts, no matter how good or bad the performance, just as they never change their bank accounts. The chief executive of First State Super was exaggerating, of course, but most of his colleagues in the room […]
Opinion

Super funds be wary: we’re in a period of engagement

Greg Bright As Michael Dwyer observed at the Fund Executives Association Ltd conference last month: fund members do not move their accounts, no matter how good or bad the performance, just as they never change their bank accounts. The chief executive of First State Super was exaggerating, of course, but most of his colleagues in […]
Opinion

Super funds be wary: we’re in a period of engagement

Greg Bright As Michael Dwyer observed at the Fund Executives Association Ltd conference last month: fund members do not move their accounts, no matter how good or bad the performance, just as they never change their bank accounts. The chief executive of First State Super was exaggerating, of course, but most of his colleagues in […]