Geoff Brooks

Hedge Funds

Members’ market fears calmed

Funds experienced a higher than usual number of members switching out of growth assets in the market turmoil of the past few weeks, but nowhere near as high as the switching levels of 2008. Better communications have been attributed for the lower levels of switching as US markets experienced one of their largest ever one […]

Equip adapts MyPension after customer feedback

Equip has introduced the flexibility to take between 4-7 per cent income from its MyPension product launched in July last year. The product is currently live with 20 members, with several hundred pre-retirees registering an interest in signing up. Feedback from the latter group has led to the original setting of 7 per cent income […]

Engagement: how funds connect to members

When Sunsuper recently ran a series of focus groups, the questions they asked members were a touch left of field. One question asked what they would prefer – a visit to the dentist or doing their super. Not surprisingly, the results showed Australians could be better “engaged”, given 16 per cent preferred giving up television […]
Hedge Funds

New member-research mode at Equipsuper

Equipsuper will be rolling out a brand new insights program over the next year, based on new methodology to conduct member research. Geoff Brooks, executive officer of strategic marketing and communications at Equipsuper, said the fund is conducting roundtable discussions to determine what they need to measure as a business and design research that will […]