member research

Post-Retirement

Member research will make or break products

Research into members is crucial for success and engagement for retirement products, but so far it has been lacking, industry leaders agree. The data currently available to funds does not allow for effective development of products or communication with members because it is too general detracting from tailoring and sectorisation, participants at the 7th annual […]
Hedge Funds

New member-research mode at Equipsuper

Equipsuper will be rolling out a brand new insights program over the next year, based on new methodology to conduct member research. Geoff Brooks, executive officer of strategic marketing and communications at Equipsuper, said the fund is conducting roundtable discussions to determine what they need to measure as a business and design research that will […]