public relations

Unintentional

…And culture defines brands

A super funds single most important asset is the brand because it defines member relations, a marketing and public relations expert told delegates. Mark Sareff, chief strategy officer of Ogilvy Australia, likened brands to religion saying that super funds needed to move beyond viewing it solely as a logo and realise that it includes the […]
Investment Strategy

Macfarlane ignores most business reporting

Ian Macfarlane is content to ignore most business reporting. The former Reserve Bank of Australia governor did, however, read the work of six or so economic reporters. “We talked to the press who had a long-standing commitment to the beat,” says Macfarlane. “Part of your job is getting your message out to the wider public.” […]