targeted

Unintentional

Qantas Super excels at segmentation

Cheap, effective member segmentation starts with an Excel spreadsheet, according to Jane Perry, chief executive of Qantas Super, who has recently used it to initiate targeted communications. The fund’s return on investment has been a 23 per cent response rate to a targeted mail shot aimed at gaining email and mobile phone numbers from members […]
Policy and Regulation

ASIC strategy: targeted surveillance

The Australian Securities and Investments Commission (ASIC) will be taking a targeted surveillance approach to how superannuation funds undertake intra-fund advice, with particular regard to disclosure and transparency. The focus falls under the regulator’s facilitated-compliance approach as My Super kicks in at the beginning of July, according to Gerard Fitzpatrick, senior executive leader for investments […]
Industry View

Older workers need catch-up contribution caps

Most people know that saving for their retirement – like eating green vegetables and exercising daily – is good for them. But while gym memberships are booming and low-fat cookbooks are flying off the shelves, it’s a lot harder to convince the average Australian of the merits of boosting their superannuation balance. But saving for […]
Industry View

Older workers need catch-up contribution caps

Most people know that saving for their retirement – like eating green vegetables and exercising daily – is good for them. But while gym memberships are booming and low-fat cookbooks are flying off the shelves, it’s a lot harder to convince the average Australian of the merits of boosting their superannuation balance. But saving for […]
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