Banking services provider to super funds, Cuscal, has merged its executive strategy and marketing roles, ousting its former general manager – customers.

The amalgamation of the two positions sees Adrian Lovney, formerly general manager – strategy, people and performance, absorb the role held by Phil Hurley, who was previously general manager – customers.

The decision to blend the roles was made by new managing director Craig Kennedy, who joined the business from Espreon, a service provider to a range of industries and administration processes, in late 2008.

“Craig wanted more alignment between customers, strategy and marketing and it was agreed, that as part of that, Phil would leave Cuscal,” Lovney said.

Hurley exited the company on February 2. Lovney has been with Cuscal since 1999, and worked in general manager positions in public affairs, compliance and strategy divisions for the past eight years.

Last year, Cuscal signed Vision Super as a client to provide its allocated pension members with a suite of transactional services – such as a fund-branded Visa debit card and internet banking – while keeping their savings in a tax-free environment.

Vision saw the service as a means of retaining members who are in decumulation mode. Its contract with Cuscal has a duration of five years.

Loveny said that Cuscal had been focusing on launching the product with Vision and would continue marketing the service to the industry.