The former heads of marketing at Asgard and Vanguard Investments have been hired by a Sydney-based financial services marketing firm on a consulting basis.

Bettina Pidcock, former general manager, marketing – wealth at St George Bank (home of megaplatform Asgard) and Colin Bold, previously head of marketing at Vanguard Investments’ Melbourne office, both joined endgame communications within the last month to work with existing clients and help develop the firm’s strategy for the future, according to endgame managing director Sally Wells. 

“With the financial crisis, we’re finding ourselves working across all different parts of the value chain in financial services,” Wells said.

“For that reason we’ve brought Colin and Bettina on board as part of getting some of the best marketing minds in the industry to help us both now with our clients and also plan for the future.”

endgame has also hired Kate Mitchelhill, formerly at Macquarie Bank, as marketing director to set up a Melbourne office.

Wells said the move was about committing to the firm’s Melbourne-based clients, such as Cbus, AustralianSuper and Legalsuper, as well as expanding endgame’s offer in the Melbourne market.

Bold, who left Vanguard at the end of last year to return to Sydney, joined endgame early last week, while Pidcock and Mitchelhill were hired in April.

The new hires take the number of members within endgame’s in-house team to 10.