Encouraging and helping Australians to take an active interest in understanding their life risks and providing tools to help them make a conscious, informed choice about protecting themselves must be part of the solution. The new Lifewise campaign aims to do just that. The long term goal of Lifewise is for Australians to feel confident in dealing with life insurance decisions in the same way they do other insurance or financial matters. A straight-talking website and insurance needs calculator have been developed to educate the public about the risks they face and how they can reduce them. This is not a campaign about selling product, or promoting manufacturers, or the value of advice over going direct.

It’s just about educating Australians about the role and critical importance of life insurance – and the presence of insurance within super is a key part of this message. The success of the Lifewise campaign depends on the support of a wide variety of stakeholders, which is why we’re engaging the community sector, media, super industry and other groups. A number of supporters are already on board including community partners MS Research, Family Relationship Services Australia and Youth Insearch, who see first hand the social and personal costs of underinsurance.

The website and
calculator are available for super funds and all other stakeholders to support
their own efforts to educate members and clients. Through Lifewise, we hope the
industry will work together to ensure more Australians will be active in
protecting what matters most – their ability to earn an income and maintain
their lifestyle no matter what happens.