‘Meet members where they are right now’ to avoid retirement advice inertia
Research by the $37 billion profit-to-member fund Equip Super reveals the cohort of Australians least well prepared for retirement is those who are getting closest to it. Equip’s chief experience officer Carrie Norman tells Retirement Magazine that super funds need to design programs that feel timely and relevant to members to bridge the gap between knowing they need advice and actually seeking it.
