Insights & Education
The communication renaissance interrupting the old world
How can we use the oldest communication tool to cut through the noise of today and generate more trust?
Samantha HerbertJuly 15, 2020
brand
Unintentional
…And culture defines brands
A super funds single most important asset is the brand because it defines member relations, a marketing and public relations expert told delegates. Mark Sareff, chief strategy officer of Ogilvy Australia, likened brands to religion saying that super funds needed to move beyond viewing it solely as a logo and realise that it includes the […]
Dan PurvesMarch 23, 2015
Profile: Frank Gullone, chair of Kinetic Super
Frank Gullone explains the reinvention of Professional Associations Super as Kinetic Super, and its omnipresent online brand awareness campaign. The promotion of Kinetic Super as the new name for Professional Associations Super – along with its distinctive light blue, light red and white branding – has been hard to ignore over the past nine months. […]
David RowleyMarch 29, 2014
Investment Strategy
Emotional connection to super
CareSuper’s television advertising campaign has had a greater impact in educating existing members than in recruiting people to join, says its chief executive Julie Lander. The most recent advert, featuring Olympic swimmer Giaan Rooney, has led to a significant rise in member awareness of its choice options, she says. Previous CareSuper adverts had focused on […]
David RowleyJuly 15, 2013
Investment Strategy
National Australia Bank, N.Z.’s MMc ink alliance
National Australia Bank Ltd.’s asset servicing unit has embarked on an alliance with New Zealand counterpart MMc Ltd. that will enable Australia’s biggest bank to offer fund administration services across the Tasman.
I & T NewsNovember 22, 2011
Investment Strategy
Hazel McNeilage will quit QIC by year end
Hazel McNeilage, the head of funds management at the $60.2 billion Queensland Investment Corp., will leave by year end and possibly go back to New York.
I & T NewsSeptember 19, 2011
Investment Strategy
Charles Brooks to open IFM’s Sydney office
Charles Brooks, formerly an analyst with Northward Capital, has been hired by Industry Funds Management to open its Sydney office.
I & T NewsJuly 19, 2011
Investment Strategy
Aboriginal council re-allocates culled Chifley mandate
A shift in allocations to global equities managers was the latest move by the statutory fund of the NSW Aboriginal Land Council (NSW ALC) as it unbundles its terminated investment mandate with Chifley Financial Services and assumes control of its assets.
Staff WriterJune 15, 2009