engagement

Unintentional

Engagement: how funds connect to members

When Sunsuper recently ran a series of focus groups, the questions they asked members were a touch left of field. One question asked what they would prefer – a visit to the dentist or doing their super. Not surprisingly, the results showed Australians could be better “engaged”, given 16 per cent preferred giving up television […]
Insurance

The power of language in engagement

There’s competitive advantage to be had in the insurance space for superannuation funds using behaviour-change thinking and models, says behavioural consultant Michael Daddo, managing director of The Shannon Group. “Some of the funds are waking up to the importance of insurance as a value creation and a way of getting members engaged with the product […]
CMSF

Fear and complexity key to disengagement

Disengagement in superannuation funds is caused by members’ fear of loss, confusion over decision making, and embarrassment at small savings levels, a behavioural economist told delegates. The findings came from interviews with 1500 super fund members carried out by market research firm, the Leading Edge. It found 67 per cent had no interaction with their […]
Unintentional

Super sidles up to social media

Industry funds are taking to social media engagement, but an aversion to risk and leaner resourcing means Australian funds still lag behind other countries. An analysis of the social media footprint of 34 super funds shows that only approximately one-third of funds have a searchable social media presence, with levels of engagement varying significantly. “There’s […]
Investment Strategy

Funds alerted to need for, and rewards from, DIY engagement

Superannuation trustees should try harder to prevent members’ money being pumped into the inflated salaries of executives and directors of underperforming companies, Dean Paatsch, the director of RiskMetrics in Australia, told Superratings’ 2009 Day of Confrontation last month. Presenting his personal views, not those of RiskMetrics, Paatsch said that despite a few notable exceptions, the […]
Investment Strategy

Funds alerted to need for, and rewards from, DIY engagement

Superannuation trustees should try harder to prevent members’ money being pumped into the inflated salaries of executives and directors of underperforming companies, Dean Paatsch, the director of RiskMetrics in Australia, told Superratings’ 2009 Day of Confrontation last month. Presenting his personal views, not those of RiskMetrics, Paatsch said that despite a few notable exceptions, the […]
Unintentional

Funds pressured to reverse shareholder inactivism

A rallying cry at superannuation conferences is for sharper shareholder engagement with investee companies, aimed at unlocking more value for members. But strangely, the investment managers dedicated to this pursuit – activists – are largely absent from the domestic market. This is despite the wealth of underperforming target companies, and the good track record established […]
Unintentional

Funds pressured to reverse shareholder inactivism

A rallying cry at superannuation conferences is for sharper shareholder engagement with investee companies, aimed at unlocking more value for members. But strangely, the investment managers dedicated to this pursuit – activists – are largely absent from the domestic market. This is despite the wealth of underperforming target companies, and the good track record established […]
<2of3>