segmentation

Retirement

QSuper creates 36 styles of communication

In QSuper’s bid to create mass personalisation of retirement outcomes it has created 36 different types of communication for members. Speaking at the Post Retirement Conference in Sydney, Michael Pennisi, chief strategy officer at QSuper, revealed how an attitudinal survey, along with age and gender had helped create the profiles. “With each of those profiles […]
Investment Strategy

Sunsuper plans MySuper innovation

Sunsuper has pledged to create niche cohort strategies alongside its initial lifestyle MySuper product, which has gone live with 900,000 members and $16 billion of assets. Members most affected by the launch on October 4 are those aged over 55, who hold over 90,000 accounts which have begun the transition into less risky assets than […]
Unintentional

Qantas Super excels at segmentation

Cheap, effective member segmentation starts with an Excel spreadsheet, according to Jane Perry, chief executive of Qantas Super, who has recently used it to initiate targeted communications. The fund’s return on investment has been a 23 per cent response rate to a targeted mail shot aimed at gaining email and mobile phone numbers from members […]
Investment Strategy

QSuper: champion of cohorts

Breaking the orthodoxy on how to invest default members might seem a risky career move, but Brad Holzberger is not showing any fear. “I do not feel under threat. We have the leadership of our senior management, the support and encouragement of the trustees. If I felt under threat, there is no way we could […]