The power of language in engagement

There’s competitive advantage to be had in the insurance space for superannuation funds using behaviour-change thinking and models, says behavioural consultant Michael Daddo, managing director of The Shannon Group. “Some of the funds are waking up to the importance of insurance as a value creation and a way of getting members engaged with the product […]

Ross Jones reflects on stronger super

Ross Jones believes the world of superannuation is in a good place. “We’ve gone from what was sometimes described by people as well-meaning amateurs to a sophisticated and professional industry in the space of a decade. And that’s something the industry can be proud of,” he says. It is in such a good place that […]