Vicki Doyle

Rest has appointed two group executives to head up newly created divisions following an internal overhaul of the $50 billion superannuation fund announced late last year.

Tyrone O’Neill is the new group executive of member engagement while Brendan Daly will run the product and operations teams.

O’Neill will be responsible for the design and implementation of strategies and propositions that deliver the best possible experience to Rest members, the superannuation fund said in a statement.

This includes strategic brand and marketing management, segmentation, customer service channels, and data and analytics.

He has nearly two decades’ experience in strategic marketing and customer insights roles, including executive positions at Optus and Vodafone Hutchison Australia. Most recently, he oversaw personalised marketing at Westpac.

Daly will lead the development of member-focused products and best-practice operations that deliver outstanding service to members and employers. This will encompass the design and delivery of product, technical, insurance and administration services to members and employers.

Daly joins Rest from WiPro, the global information technology and consultancy firm. Prior to that, Daly was head of product and operations in NAB Wealth’s corporate and institutional wealth division and held a number of senior manager positions at Colonial First State.

“These two teams will be imperative to Rest as we deepen our understanding of our members and employers, and deliver the very best products, services and experiences to them,” said Vicki Doyle, Rest’s chief executive officer.

“Rest is committed to continuously developing smarter ways to engage with members and employers, and enhancing products and services to ensure they meet with customer expectations and preferences.”

The new hires are among several recent executive changes at Rest. Other recent appointments to lead Rest’s new internal groups are: Gemma Kyle, group executive, corporate services; Deborah Potts, group executive, employer, industry and engagement; and Trevor Evans, group executive, people and change.

Rest is still looking to recruit a group executive, innovation and transformation, with an appointment expected in the coming months.

 

Elizabeth Fry has been a financial journalist for more than 25 years and has written for a number of publications, including CFO, The Financial Times and The Australian Financial Review.