Super and platform comparison tool ProductRex has been acquired by Adviser Ratings.
The software was launched nearly two years ago by digital specialist Nick Topham, who operated it as a one1-person business. It grew significantly and now has 2,500 users.
In a LinkedIn post, Adviser Ratings sounder Angus Woods said Topham “will be very much a part of our growth plans”.
In a separate LinkedIn post, Topham said he wanted assure users of the software he was not leaving the company and the software would remain free to use.
“My role will be much the same as before, albeit with more of a focus on the things I really enjoy (making excellent software),” he said.
Last December, Adviser Ratings acquired wealth data analytics and research business Beddoes Institute.