Prime Value Asset Management has appointed former Prime Super chief executive Lachlan Baird as chief financial officer.
Baird was responsible for the strategic direction of the $6.7 billion industry fund Prime Super, which has over 140,000 members, to deliver growth via two fund mergers as CEO from 2005 to 2023.
The role included significant involvement in direct investing in property and infrastructure assets in Australia and internationally.
Baird currently also serves as a director of the Australian Centre for Rural Entrepreneurship, which provides support for emerging entrepreneurs and businesses in rural communities.
Prime Value Asset Management is part of an investment group including Shakespeare Property Group, which manages roughly $3 billion in equities, income securities, direct property and alternative assets in Australia.