Perpetual Trustees Australia Limited has renamed itself Perpetual Limited, dropping ‘Trustees’ from its name, as part of efforts to rebrand the organisation as an ‘international diversified financial service group’.

“While the change to ‘Perpetual Limited’ will not affect our ability to provide trustee services, we believe that it will strengthen our brand names even further,” David Deverall, Perpetual managing director, said in a statement. The name change was first flagged at the group’s annual general meeting in October and also coincides with the amalgamation of three Perpetual operations into one head office in Angel Place, Sydney. Deverall said the centralisation of head office would improve the way the company worked together. The group’s subsidiaries – Perpetual Trustee Company Limited, Perpetual Investment Management Limited and Perpetual Trustee Services Limited – which all hold Australian Financial Services licences, will retain their names.

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