Maybe, people had little or no reason to shift super funds up until the late 1990s when it became easier to do so. And then we entered the period of disengagement. Now, in 2009, we have the dual impact of the new period of engagement coupled with higher account balances and recent performance problems. The analogy with bank accounts may not be all that strong, either. From a customer’s viewpoint, banks just give a service, which is difficult to measure, and a rate of interest which is not a lot different from their competitors. Super funds, on the other hand, produce an easily comparable investment performance figure (at a less-easily comparable level of risk) with a much greater dispersion between top and bottom.
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Opinion
There is broad consensus in industry and Canberra that the collapses of the Shield and First Guardian master funds – and failures that led to them – demand a regulatory response. But getting that response wrong could create an uneven playing field in the industry and some counterproductive consumer outcomes.






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