Older members enjoy face-to-face interactions such as seminars and will read their mail cover to cover. Topics of interest include general health and well-being and insurance strategies related to retirement.

The Stronger Super reforms highlighted the need for super funds to have an insurance strategy in place, thus providing an opportunity for funds and insurers to work together to address the nation’s underinsurance crisis. Solving this problem will depend on the ability of insurance providers and super funds to educate members about the value of insurance and to provide products that make it easy for them to get the right cover for their individual needs.

Claire Roberts is general manager of wholesale life at CommInsure.