Damien Mu, the chief distribution and marketing officer of group AIA Australia, can’t say it often enough. “It’s all about claims. A policy can look great on paper, but the moment of truth comes when a customer lodges a claim and is expecting to be paid.” The executive thinks it is high time the group insurance industry worked together to produce a more streamlined way of processing claims. “In many cases, the event that’s given rise to the claim is pretty indisputable. It’s a death, say, or in the case of income protection, it’s something like a broken arm. It’s obvious that it’s happened, and the insurer is able to look to extensive medical history in terms of what the typical recovery time from the in injury will be,” Mu says. “In cases like that, do we really need to be going through an arduous assessment process?” Mu is confident that in 20 to 30 per cent of cases, a “fast track” procedure can be initiated, where the requirements for a death claim can be satisfied in as little as 24 to 48 hours, while claims related to basic fractures or breaks can be turned around in two to five days once initial claims forms and evidence are received.
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