National Australia Bank has found a new head of sales for its Asset Servicing division, following a search.

Richard Coia has been internally promoted to the position vacated by Patrick Liddy late last year. Liddy announced last month that he had formed a new efficiency “diagnostics” business for super funds, IE Group.

Coia, who has been with NAB for about 12 years, including being involved in winning over the MLC custody contract, will be responsible for new business development and “on-boarding” of new clients as well as new product sales to existing clients.

He reports directly to Leigh Watson, executive general manager.

According to Watson, “Richard … has a proven track record in business development.  He will continue to focus on the master custody, sub custody and back office administration industry segments and remains responsible for project implementation, migration of new clients and other related activities such as fund merger of existing clients.”

Most recently Coia was head of business development and project implementation at Asset Servicing.