HESTA’s ‘one click rollover’ campaign has won the Australian Institute of Superannuation Trustees’ Platinum Communication Award.
The campaign uses big data principles to produce personalised mobile-responsive rollover requests and resulted in tens-of-thousands of members engaging and staying with the fund.
In the category for funds with less than $5 billion funds under management AMIST won for their “No Strings Attached” campaign, which promotes the funds financial advice service. The concept involved the mail out of a personalized A5 brochure, physically tied up with string completed with a pair of scissors to visually support the campaign headline.
Awards for excellence in investment were given to Paul Kessell, chief investment officer at Kinetic Super, for business development to Neil Saxton of HESTA and for operations and administration to Sharnie Barabas of Australian Catholic Superannuation and Retirement Fund.
Vic Super won an award for its widely praised annual report, which showed results, as well as its governance approach, its development schedule and targets. While Equipsuper won the award for member services for its newly created pension product. The finance team at Telstra Super were judged to have best practice too.
The awards for outstanding work performed in the not-for-profit superannuation industry were held at Melbourne’s RACV City Club.
Tom Garcia, chief executive of AIST, said: “This year we have seen funds produce a number of new and effective ways to engage with their members. From using big data to revamping the original mail-out campaigns, funds are thinking outside of the box and striving for best practice, resulting in better outcomes for members”.
Two leader development scholarships were also awarded to Michelle Di Fabio, head of strategy at HOSTPLUS and Dr Rosemary Kelly, trustee director at First State Super.
Judges of the category said that it was encouraging to see a larger number of new trustee directors applying for the scholarship – showing an increase in the understanding of the need for continuing education.
Vic Super won an award for its annual report – receiving high praise from the judges for using the Integrated Reporting Framework. Judges said that the report “illustrates how performance, strategies and governance systems work together to create shared value over the short, medium and long term.”
