An innovative marketing campaign involving Facebook Advertising has seen HESTA Super take out AIST’s platinum Communications Award at the Institute’s annual awards for excellence.

One of 10 winners in AIST’s 2009 Awards for Excellence, which were announced at a gala dinner in Melbourne last night, HESTA used Facebook to target student nurses aged 18-23 and achieve a sign-up rate of about 800.

AIST CEO Fiona Reynolds said the HESTA campaign had achieved great results for a  small outlay and genuinely seemed to be an industry-first.

“This is another example of innovation in the not-for-profit super sector,” said Reynolds.

Meanwhile UniSuper’s emphasis on user-friendly terms helped it pick up AIST’s Gold communication award for its campaign to explain how to choose between a defined contribution fund and defined benefit fund. Reynolds said UniSuper’s campaign had clearly outperformed against expectation and objectives.

On the investment front, the consistently solid performance of CARE Super resulted in Greg Nolan, general manager of Investments for CARE, winning AIST’s investment award. Reynolds said CARE was a quiet achiever that had featured prominently in top fund performance tables for many years.

Commenting on the winner of AIST’s Super Team Award, the Australian Meat Industry Super Trust, Reynolds said the team had worked collaboratively to change the image of AMIST and implemented the delivery of better member services.

The AIST Awards For excellence winners were:

Communication Awards

Platinum: HESTA Super

Gold: UniSuper

Silver: HOSTPLUS

Bronze:  Super SA

Operations/Administration Award: Laura Wright, General Manager Operations, NGS Super (Non-Government Schools)

Compliance Award: Rosalie Pilkinton, Compliance Manager, MTAA Super

BDM/Member Services Award: Justin Colley, Business Development Manager, Catholic Super & Retirement Fund Marketing Award: John Sedawie, Product Manager, ESSSuper

Investment Award: Greg Nolan, General Manager – Investments, CARE Super

Team Award: Team AMIST, AMIST Super

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