One year after Pentafin (now OneVue) selected Thunderhead’s enterprise communications platform to support its unit trust and managed accounts admin business, Bravura Solutions has signed a partnership agreement with the
Bravura and Thunderhead have signed a global referral agreement giving Bravura’s super fund clients access to the Thunderhead NOW software, which enables them to tailor and target the communication they send to members.
Darren Stevens, Bravura’s global head of product, said the software was a “streamlined and simplified” way for super funds and other clients to create information reports and communicate with their members.
“It can be delivered either by print or by electronic means such as email, over the internet through SMS messages,” Stevens said.
The software will allow super funds to tailor the communication they send to members, creating efficiency and reducing costs, he added.
“If they’re invested in a more aggressive portfolio mix, they might get a different message sent to them that’s tailored to their specific circumstances,” he said.
“Being able to do it via email or SMS means that funds can [communicate] more rapidly and at a much lower cost than having to send out glossy brochures by print.”
OneVue’s chief executive officer, Connie McKeage, said the firm had been using Thunderhead’s software for over a year.
“It’s deployed in AUI (Australian Unity Investments) in conjunction with our technology,” she said.
“It’s a fantastic communication output and we were well ahead of the rest of the industry in taking them on.”
McKeage said because Thunderhead NOW was not Microsoft Word-driven it was “highly scaleable”.
“It’s an output generator not comms, in terms of it’s not just about sending Word letters and templates, it deals with SMSs… you can white label fantastically well and more importantly it’s really highly scaleable,” she said.
Bravura has more than 50 super fund
clients, and is a global supplier of consulting services and specialised
administration and management applications for the wealth management industry.